Self-care-obsessed Gen Zers are making earplugs cool

Jennifer Fishburn grew up constantly going to concerts in the ’90s, from Lollapalooza to Woodstock ’99, and she kept an unexpected — and unwanted — souvenir from everyone.

The 49-year-old suffers from tinnitus, as a result of the regular concert.

“Now that I’m older, I don’t need to be up front and in the pit,” Fishburn, a nurse from Pennsylvania whose first Heart gig at age 9, told The Post. “But when you were younger, you always wanted to be up front, next to the speakers and everything.”

She never bothered to wear earplugs in her heyday – back then, they were social suicide.

“My mom grew up going to concerts in the ’90s all the time, going to Lollapalooza and she went to Woodstock ’99,” Kass Adams (right) said.

“Back then the earplugs were the neon orange ones that were foam,” recalls Fishburn, who still hasn’t worn them despite attending the shows. “Nobody wants to be seen with those in your ears.”

Times, however, have changed.

Now, her music-loving daughter Kass Adams, 23, is joining a whole new breed of concert-goers who are taking care of their hearing — and making earplugs fun, too.

“She probably tells me about all her concert days and how she still has hearing damage from it,” the Philadelphia hairstylist, a chronic migraine sufferer, told The Post of Fishburn’s hearing fate, adding that she himself is “someone who likes to camp. come out, barricade yourself, be very close.”

Gen Z’s earbuds aren’t the ugly foam versions of the past — instead, their next-gen gadgets are disguised as accessories. Row Kiefer, who told The Post she always thought earplugs were “ugly,” displays the earrings she wears at a bar in Brooklyn. Stefano Giovannini

So, before Charli xcx and Troye Sivan’s Sweat tour last month — to soften the effects of bass and screaming crowds on her eardrums — Adams bought a pair of earplugs, which she said “made such a difference big”.

She’s part of a growing group of Gen Zers and young millennials who are making the once-in-a-lifetime gear not just normal, but the must-have accessory of the year.

Much of it stems from witnessing the effects of loud noises on their parents’ — and their own — ears.

Fishburn (right) raised Adams to be a concert regular, and the pair still often perform together.

And for the power-hungry, hyper-online generation like Adams’ age, they’re not using your average clinical, ugly foam tampons.

Until recently, Row Kiefer thought earplugs were, frankly, “ugly.” She couldn’t imagine ever using the “uncool” item herself – but now, after seeing her mother lose her hearing, the 28-year-old doesn’t leave the house without them.

“I was embarrassed because I thought it might be kind of bleak,” Brooklynite Kiefer, who works as a product designer and wedding photographer, told The Post.

“[But] my hearing is more important than what other people perceive me to be.”

Kiefer wears earplugs to concerts, clubs and crowded bars, telling The Post she was inspired by her sister wearing them after they witnessed their mother’s hearing decline. Stefano Giovannini for the NYPost

Some crafty makers have concocted DIY jewelry to hold earplugs, and while Kiefer made her own earrings to hold her own, dozens of sellers on Etsy sell them as well.

Balenciaga makes a pair of silver “ball ear jewels” for $450, and brands like Loop — which saw a whopping 1,191% increase in sales from 2020 to 2023 — have designed metal studs to resemble the jewelry to tailored to the younger and trendier audience at a time where earplugs are not “cool”.

“There was a taboo around wearing ear protection — like, why would you go out and dress up and put these ugly plugs or Christmas trees in your ears?” Loop CEO Maarten Bodewes told The Post.

Loop makes matching earplugs in gold and silver metallic tones, made to look like pieces of jewelry. Loop earplugs

He compared the company’s elegant invention to the plight of sunglasses: once seen as a clinical device to protect the eyes from the sun, but now a necessity.

And the prominent figures have had a domino effect on the general public, Bodewes noted.

Last month, music producer and singer Jack Antonoff, 40, revealed that he wears earplugs in most loud environments – from airplanes to concerts and even while sleeping – after fans spotted him wearing them on MTV Video Music Awards.

“The stigma with hearing loss has always been that it’s something older people experience and no one wants to look older than they are,” Victoria Zambrano, an audiologist at Miracle Ears, told The Post.

Hoop ear plugs are much more stylish than the traditional foam versions. Marie Wynants

But the deafening noises have become too much for people like Camila Savinon, 27, who started wearing earplugs recently after experiencing pain and ringing after concerts.

“Everybody wears them now,” she said, noting that they carry less of a “stigma.”

Savinon’s friends have been wearing them “for a while,” and New Yorker Lily Kim says a “huge majority” of hers sport circular ears, too.

“There’s a pretty wide spectrum of ear types that everybody wears,” the 27-year-old, who keeps her ear plugs on her key chain, told The Post.

“Some of them have invested in nicer ones, like custom-fit ones that fit your ear specifically.”

Kiefer has created DIY earrings to hold her earplugs so she doesn’t lose them and they fit in her ears at all times. Stefano Giovannini for the NYPost
While the metallic look of the Loop earplugs makes the earplugs almost indistinguishable from other ear jewelry, Kiefer said the plugs are so “normalized” that he doesn’t care how they look. Stefano Giovannini for the NYPost

Zambrano warned that high volumes for long periods of time can cause significant — and irreversible — damage to the ear and hearing, which is the result of prolonged nerve overstimulation. Distinctive symptoms include mental and physical fatigue, headaches and tinnitus.

“We can be exposed to 85 decibels of noise for an eight-hour period where it really won’t cause any harm,” she said.

“But as the decibel level increases by five decibels after that point, our exposure to sound should be halved.”

Most concerts and venues with loud music or sounds average around 110 to 120 dB – meaning those environments should only be tolerated without earplugs for 15 to 30 minutes without risking damage.

“I know that a lot of times, like visuals, you want to be closer to the stage so you can see everything, but usually that means you’re next to the speakers,” Stephanie Rodriguez, a 27-year-old. senior production manager based in NYC, told The Post.

She uses traditional foam earplugs in clubs and concerts after seeing how loud noises damaged the hearing of her father, who “used to be in the New York music scene” as a professional dancer and later “became partially deaf deaf in one ear”.

It’s always been important to me,” Rodriguez said, “because I’m not going to stick my ears out forever just to have a fun night at a concert.”


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Image Source : nypost.com

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